A product overview video like this one is designed to educate customers about new products hitting the market. In this case, a dating app, is not difficult to explain. We could explain the unique features or show the interface but we opted to create a personality around the product. We used props, such as the ukulele, bicycle and flowers, to build an identity for our romantic couple. We also had 3 adorable puppies on set, but they didn’t make the cut. Maybe next time?