Casting, location scouting and production design are super important for commercials like these. Lifestyle product spots need to convey the sense of a real family living in a house together and that can be tough if you’re showing up at a house for the first time with a bunch of people who have never met before. Extra time for pre-production often feels like a luxury but if you make room for it it in the budget, it always pays off. So do it.
This commercial was produced and edited by Filmless.