Students and alumni share, in their own words, what made their experience at Santa Clara’s Leavey School Of Business special. Producing customer testimonial videos is always a balance between producing content that is compelling to your audience of prospective customers and being overly disruptive (in a bad way) on your current customer’s lives. In this case study, we were borrowing students from their busy schedule of lectures and studying to talk to us about how much they’ve enjoyed their college experience. An interview might take 30 minutes to perform and then we’ll take our ‘hero’ out to get some visual story elements such as walking between classes, studying in the library or sitting by the fountain. Each student or alumnus usually ended up giving us 60-90 minutes of their time.