Section 21

I filmed this rap music video in downtown Oakland.

For these types of videos, it helps to have multiple cameras because it helps in matching cuts. When you cut from a wide angle to a close up, unless the subject’s actions are very closely matching, the viewer will pick up on the inconsistencies and will be taken out of the moment. But if you have two cameras, you can more easily cut between the angles because the movements will match.

Travis Simpson

Travis Simpson is a content marketing strategist and President of Symbolscape Inc., a boutique content marketing studio based in San Francisco. He works with his clients to create and deploy custom B2B content marketing solutions on the marketing automation technology backbone.

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