Every lawyer should have a video on their profile to give clients a sense of their personality. Its an easy way to increase SEO and engage with your potential clients. For the law office of William Metke, we shot some b-roll of him going about his day in the office and did a quick interview in the conference room.
Lots of people are nervous about the interview part and spend hours preparing their answers and practicing in front of the mirror. Whatever your process is, its important to relax and speak naturally about your business. This will communicate confidence in yourself and authenticity towards your clients.
Things I will ask you include:
- What motivates you to do your best work?
- What sets you apart from the industry?
- If you have repeat clients, why do they come back?
- What do you love about your work?
- What values guide your decision making?
Most of my questions are pretty easy and if you don’t have a good answer, we can always use those bits to humiliate you in front of your family. Or edit that out, whichever is more fun.