• Joshua Guerci

  • Commercials

  • Technology

  • Personality Profile

Commercial, Technology

ASUS Lyra Trio Mesh Wi-fi

First time using the Canon C200 4k 12-bit Raw codec. The quality of the image is greatly improved but it does slow down the process and you’ll need to expand your team to include a DIT or digital image technician. The DIT basically takes the large files from the camera and begins organizing them for […]

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Commercial

Staypineapple: Everything Button

My second commercial for Pineapple Hotels! Their brand is so playful and fun to work with. Pineapple is based in Seattle so I don’t know where they get the pineapples from. Maybe all the rain inspired them to imagine tropical weather? They are also a dog friendly hotel (very Seattle!) and they put little huskies […]

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Music

Saint Solitude: Radio Silence

I produced this video with Dup, the singer songwriter who goes by the moniker of Saint Solitude. I found his music on Bandcamp and instantly connected with the song. To me, it sounds like Smashing Pumpkins, REM and that early 2000s indie sound. Dup and I came up with the idea of shooting someone in the […]

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Customer Testimonial, Education

What Makes Santa Clara University Awesome?

Students and alumni share, in their own words, what made their experience at Santa Clara’s Leavey School Of Business special. Producing customer testimonial videos is always a balance between producing content that is compelling to your audience of prospective customers and being overly disruptive (in a bad way) on your current customer’s lives. In this […]

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Corporate, Customer Testimonial

Kaiser Permanente on Corporate Edge

The trick to successful customer testimonial videos is finding customers who are passionate about your brand and that their excitement reads on camera as authentic and compelling. It usually comes down to the video producer or interviewer’s relationship to the testimony giver. That is, is the interviewer able to control the tone of the conversation […]

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