This was a milestone as the first startup commercial level production I lensed. It was a 12 person crew plus the cast. The motion shots were accomplished with the Ronin gimbal and Rhino slider. If I had to do again, I would have added the Ready Rig for the Ronin it can get heavy after extended use.
This was also the first time I did a direct to camera address with my talent. Up until this video, most of the dialogue was provided by interviews or voiceover so this added a new layer of complexity but also boosted production value. Direct address is helpful when you want to create a more visceral connection with your audience.
This spot was produced and edited by Filmless.