My Work

Company Values, Second Camera

Tradeshift eProcurement

I filmed this project with Todd Dayton of Fallout Pictures. We used a studio rental from Peerspace to setup the infinite white background. Finding a good stage for sound is a challenge because most studio rentals within the city limits are photo or non-sound stages. But we lucked out with this studio because the space […]

Read more
Technology

MyCar

This video was produced in collaboration with Filmless. The goal of these basic technology videos is to show how users interact with the product in the wild. If you have a new or innovative product that requires a change in customer behavior, you might need a video to fully demonstrate how the product works. Produced […]

Read more
Product, Small Business

Kathy’s Convertible Shoe

I teamed up with Todd Dayton to film this Kickstarter product video. If you plan on filming in a park, as we did, you’ll want to check about permits. Even if you’re running around handheld, security may still ask you to leave. Luckily, we were able to finish up on the sidewalk using public property. You do […]

Read more
Music

Xiao Fei by Technopagan

This was a fun project! I filmed the whole intro with the Elvis shrine, through to the end of the convenient store confrontation. Someone else filmed the epic tribal ceremony at the end. People say all you need is a good story but I disagree. You also need lighting. Without lighting, you will have a flat muddy […]

Read more
Corporate, Event

Young Startup: Venture Summit West 2015

YoungStartup is an annual conference that gives matches entrepreneurs up with venture capitalists. Entrepreneurs come from all over the world to pitch their startups to San Francisco and Silicon Valley based investors. Filmed at the beautiful Computer Science Museum.

Read more
Weddings

Wedding Reel 2015

I don’t do a lot of weddings but when I do, I like to work with Cinematt or IQ Videography. We have a shared interest in capturing the people’s weddings as they will remember it. It takes a special talent to balance the objective with this kind of subject matter. No two weddings are exactly alike and it’s just […]

Read more
Company Values, Personality, Small Business

Joe Bisbiglia

Joe is a criminal defense lawyer. One of my favorite clients I’ve ever worked with because he brings such a positive attitude to the set. Filmmaking is truly a collaborative process and the success or failure of a project really depends on everybody’s commitment to good content.   We wanted to do something unique from the […]

Read more
Music

Section 21

I filmed this rap music video in downtown Oakland. If I had it to do again, I’d focus more on close up shots of the guy’s faces. There is less expectation for continuity between close ups so it gives some freedom in the edit. When you have a wide angle and cut to a close […]

Read more
Technology

Rentlytics

These guys deal with real estate management. They brought me in to profile the culture in their San Francisco office with some dynamic cinematic lighting.

Read more
Small Business

Venus Bodywork

Venus Bodywork is a San Francisco based natural body sculpting center. Unlike liposuction, their procedures do not require scalpels or penetration of the skin.  

Read more
Small Business

Cucina Verona

When I make small business profile videos, I like to place them in context of the community they serve. And this little Italian joint, Cecina Verona, is very much a member of its community. The bar is regularly crowded with locals and local musicians take to the stage to entertain diners. [ylwm_vimeo height=”270″ width=”495″]101033808[/ylwm_vimeo]

Read more
Small Business

E&B Auto Repair

Some locations are just difficult to light. A mechanic’s garage, for example, is tricky because you don’t want to be swinging a bunch of cable everywhere. There are a million ways to hurt yourself in a garage so you try to minimize your exposure to risk.  That’s why I brought out the Westcott Icelight.  Its […]

Read more
Small Business

Hookah Palace

This is pretty much an experiment with lighting. I think every cinematographer loves to play with smoke. Its just really cool when the light hits it right. This is the first video I shot with the Westcott Icelight. Can’t recommend that product enough because its easy to hold in your hand and it puts out a […]

Read more
Corporate

Creativity In A Connected World

I filmed this round table discussion for international design consulting firm Design Partners. The goal here was to capture spirited discussion between colleagues.  I’ve since gone on to replicate this setup with Deloitte. “Great to work with Joshua – excellent quality of videography, production and attention to detail. No request was ignored and we are […]

Read more
Corporate, Event

Young Startup: Venture Summit West 2014

This was filmed at the Computer History Museum in Mountain View. Its a great location for events because the presentation spaces are large and the common areas have tons of natural light. This video was shot my myself on a Canon 7D with a 70-200 lens and edited by Sean Meehan in NYC.

Read more
Small Business

Miller’s Landing

I could have spent a whole weekend here. Great weather, great people, surrounded by fantastic natural beauty! The hospitality industry has great opportunity for video storytelling. Some extra shots provided by Eric Brown. “Joshua & his crew were excellent! They listened to our requests and helped make the process easy. We are thrilled with the […]

Read more
Small Business

Narrow Gauge Inn

This was my first time working with a slider and Glidecam. I had just bought the Canon C100 mark I camera and I took a little road trip with my friend Eric Brown. We stayed overnight here and filmed a little Yelp spot for it in the morning. Very cozy little getaway in Yosemite!  

Read more
Event

Dasher User Tech Forum 2014

  “Joshua is an excellent, flexible and professional filmmaker. He was great to work with and took the time to understand the type of video I wanted to achieve. The emotional story truly shines through his videos.” – Alyse, Dasher Technologies

Read more