This video was a collaborative effort with Filmless. I filmed the interviews and the b-roll around the office. The mountain climber and family picnic scenes are stock footage.
I like how the interview footage turned out. The lush colors of the speakers environment enhances their credibility as financial advisors.
The stock footage b-roll of mountains and grandparents having fun with their grandchildren helps illustrate the company’s values. Those values might be abstract or figurative, such as the mountain climber who symbolizes the ups and downs of navigating the financial markets, or as literal as spending more time with your family and providing for future generations.
This spot was produced and edited by Filmless.