When you walk into a psychic shop, you’re probably not looking to buy some material things. You’re looking for a metaphysical experience. And this non-material value proposition isn’t exclusive to the psychic shops, either. A bakery could also possess some of these existential assets.
I had Twin Peaks on the brain when I shot this. Specifically those ominous blinking red lights in the night and reflected against the sign in the front window. I wanted to draw from that spooky ambiance of spirits moving in the night to enhance the story.
The result is one of my favorite videos I ever made.